GGPP · Amsterdam

Entrepreneurship
studio.

GGPP invests in, builds and supports businesses that stay irreplaceable as AI advances, and creates new ones that open to the many what was once reserved for the few.

Build

We found and operate companies from a blank page, with the studio's capital, team and method.

Invest

Minority and majority positions in businesses that fit our thesis, with active support in operations, growth and strategy.

Advise and Empower

We actively support the founders of our ventures, technically and emotionally, in their ambitions and through every hurdle and doubt.

Investment thesis

Where we put our time and money

Every company we touch belongs to one of three families.

Durable assets

Businesses beyond AI's reach

Capital-intensive, asset-oriented companies rooted in the physical world: land, soil, plants, workshops, retail. Their value sits in what they own and operate.

CapexAsset-backed20-year horizon
AI-enhanced solutions

Now economically feasible

Services once reserved for the few because they needed rare expertise or expensive labour. New computation makes them affordable at scale. Our vision: give to the many what was only for the few.

Expertise, democratisedSoftware-led
Rebuilt from scratch

Deployed efficiently through AI

Rather than buy and rebuild an incumbent, we rebuild the solution itself on today's computing power: low capex, software-oriented, quick to deploy.

Low capexQuick deployment
Programs

Three companies, three roles

Edaphos

Renaturation and soil sequestration · Switzerland

Restores artificialised and polluted soil for municipalities, developers and landowners.

StakeMinority
RoleBoard advisor

Rosa

Investment app · the consensus portfolio of the decade's best funds

Opens the portfolios of the world's best investors to everyone, for €9 a month.

StakeMajority
RoleFounder & CEO

Project Cuir Center

Description to come

GGPP's third program, an asset-based, craft-oriented business.

StakeMinority
RoleCo-founder & Investor
All programs →
Our name

Why Good Good People People?

Good impact, with integrity.
Good performance, with ambition.
People we work for.
People we work with.
Read more →
Recruitment

Work with us

Small teams, real responsibility, companies you can touch.

We hire operators for the companies we build and back. Transparent, ambitious and caring, with success shared and celebrated.

Open roles →
Founders

Have a project?

Contact

Talk to a person

Information

Partnerships, investment, and questions about any of our programs.

contact@gg-pp.com